An award-winning entrepreneur, author, and general dentist, Dr. Chris Phelps is an expert in the science of influence and ethical persuasion and has studied under the leading authority in this field, Dr. Robert Cialdini. Using Dr. Cialdini’s principles to ethically steer dentists toward gaining more referrals, decreasing no-shows, and increasing case acceptance, Dr. Phelps is the only dentist in the world to be named a Cialdini Method Certified Trainer (CMCT). In addition to that, he is also a Kolbe Certified Trainer, and key opinion leader to several large dental companies. In his first seven years of practice, he grew the revenue of his practices by a factor of 10X, going from one practice location to four locations. After selling two of those offices for profit, Dr. Phelps focused on maximizing the capacity of his remaining practices and had two consecutive years of $1,000,000 revenue growth at each practice, effectively collecting with two offices what he had collected when he owned four offices. A major part of this success was the Call Tracker ROI program he developed which helped increase his new patient numbers from 60/month to averaging over 300/month while decreasing his marketing expenses by 74%.