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The Phelps Institute

The Phelps Institute

An award-winning entrepreneur, author, and general dentist, Dr. Chris Phelps is an expert in the science of influence and ethical persuasion and has studied under the leading authority in this field, Dr. Robert Cialdini. Using Dr. Cialdini’s principles to ethically steer dentists toward gaining more referrals, decreasing no-shows, and increasing case acceptance, Dr. Phelps is the only dentist in the world to be named a Cialdini Method Certified Trainer (CMCT). In addition to that, he is also a Kolbe Certified Trainer, and key opinion leader to several large dental companies. In his first seven years of practice, he grew the revenue of his practices by a factor of 10X, going from one practice location to four locations. After selling two of those offices for profit, Dr. Phelps focused on maximizing the capacity of his remaining practices and had two consecutive years of $1,000,000 revenue growth at each practice, effectively collecting with two offices what he had collected when he owned four offices. A major part of this success was the Call Tracker ROI program he developed which helped increase his new patient numbers from 60/month to averaging over 300/month while decreasing his marketing expenses by 74%.

Author
Dr. Chris Phelps
Dr. Chris Phelps

Dr. Chris Phelps is an expert in the science of influence and ethical persuasion using Dr. Robert Cialdini’s Principles to ethically steer patients to more referrals, decreased no shows and higher case acceptance.

CoursesSee All
Strategic Practice
Strategic Practice
The Phelps Institute
VideosSee All
What Impact Influence and Persuasion Has on Your Practice
What Impact Influence and Persuasion Has on Your Practice
Dr. Phelps shares how to change your influence over business contacts & people in your practice through persuasion & influence.
The Phelps Institute
Dr. Chris Phelps
Top 5 Reasons People Say No
Top 5 Reasons People Say No
Dr. Phelps explains the psychology of why people say “no,” and shares useful strategies to guide patients to agree to treatment.
Introduction to the Consensus Principle
Introduction to the Consensus Principle
Dr. Phelps explains the Consensus Principle of social proof & how it applies to human behavior, decision making & your practice.
The Science of "Pre-Suasion
The Science of "Pre-Suasion
Dr. Phelps explains the concept of persuasion & shares how you can unlock its power to help you close the deal on treatments.
Introduction to the Liking Principle
Introduction to the Liking Principle
Dr. Phelps explains the Liking Principle and shares five ways to create friendships with patients and close on treatment.